We are showing people that biking is enjoyable and accessible. We are making biking about the experience it creates and not about the culture or “lifestyle”.
How do we do this?
- We are building an inviting hub for non-cyclists to get into the habit of choosing their bike over a car. This includes resources, reviews, and our unique bike experience directory.
- We are creating and documenting handpicked low-stress bike routes with a focus on biking to top destinations.
- We are personally visiting bike shops, and bike companies to provide honest reviews on who those shops and companies are for.
- We are working with businesses and community hubs to connect directly with people to help them find safe ways to “Bike Here”.
Testing in Denver and Expanding to the US
Our goals are to use Denver as our test market and expand into target cities in summer of 2018. You can learn more about our pilot program here.